Mission & Culture

Our mission is to celebrate, support, and inspire our community. Our vision is to offer products and experiences that create joy and enrichment through ethical food, drink, craft, design, hospitality, and culture.

Gregory & Madigan Ahn

Gregory & Madigan Ahn


A recovering corporate refugee turned serial entrepreneur, Greg spends most of his time trying to keep Folktale Group from going off the rails while still finding new opportunities to explore. He is not officially allowed to have free time, but on occasion, we let him go home for an hour to see his wife and three kids and work on a follow-up to his YouTube sensation, Gangnam Style.

Recognizing that she could do twice the work in half the time, Madigan reluctantly came to Greg’s rescue in 2015 and took charge of all administrative and human resources responsibilities across the wineries, restaurants, and other businesses, going from three kids to 200.

Winemaker David Baird

David Baird


David Baird is an innovative winemaker with roots deeply planted in the vineyards of the Central Coast of California. With his winemaking degree at Cal Poly, David made wine at Halter Ranch, Edna Valley, Justin Winery, and Fess Parker.

In 2015, David moved back home to the Monterey Peninsula, where he began collaborating with visionary entrepreneur Gregory Ahn. Together, they opened Folktale Winery & Vineyards in the summer of 2015, focusing on high-quality and creative boutique wines. A blank slate for Baird, the opportunity to establish an entirely new winemaking strategy for a brand-new winery was a little daunting at first but ultimately has provided the freedom to be creative. “There is a lot of fear and adventure in creating wines for a new winery. There’s no safety net below you. During our first year at Folktale, we played it safe with very practical decisions. Since then, we’ve had a lot of fun creating new small batch wines like a Pet-Nat, whole cluster barrel fermented Syrah, and a Rosé of Grenache Blanc.”

Folktale is the perfect place to stretch his wings. With 16 acres of estate Sangiovese and a prime location in Carmel Valley, the winery offers exceptional innovation opportunities. “The Central Coast offers an excellent selection of varietals, but it hasn’t seen much winemaking development over the last 30 years. David aims to gradually reinvent the wheel, refreshing old techniques to develop new ideas. We want to have some fun while evolving as a winery and brand, focusing on fine wines that people will enjoy and new wines that people may not otherwise try.”

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